Busch Light TV Spot, 'The Busch Guide: Black Bear'

As two terrified hikers flounder for a way to defend themselves against an angry black bear, a flannel-clad man helpfully offers some relevant "cold and smooth survival skills" from none other than the Busch Guide. He claims that when encountering a bear, one shouldn't run away, as it might trigger the animal's instinct to chase. Instead, you should make yourself appear larger -- with a case (or two) of Busch Light, of course! Additionally, one should always speak firmly and loudly -- or, alternatively, simply crack open a can of Busch Light, which naturally will have the same effect. With these tips in your back pocket, there's no reason not to "head for the mountains."