Cheez-It TV Spot, 'Want It. Need It. Cheez-It.'

To test how irresistible Cheeze-It crackers are, a Cheeze-It scientist lays down a path of crackers next to a person tied to a rescue sled at the top of a mountain. Upon spotting the Cheeze-Its, he immediately breaks out of his bindings and slides down the mountain while swallowing every Cheeze-It in his path. He eventually makes it to the box of Cheeze-Its on a frozen lake but not before having his clothes removed and crashing through a hut where two people are ice fishing on his way down.