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When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
Nostalgia and Innovation: How Frigidaire is Elevating Appliance Expectations
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
Your Car, Your Way: Slate’s Customizable EV Breaks the Mold
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
Banking on Emotions: The Secret Behind Chase’s Emotional ‘Next Thing You Know’ Campaign
Banking on Emotions: The Secret Behind Chase’s Emotional ‘Next Thing You Know’ Campaign
Small Package, Surprising Strength: Oikos’ Ad Launched on Super Bowl Weekend Scores Big with Viewers
Small Package, Surprising Strength: Oikos’ Ad Launched on Super Bowl Weekend Scores Big with Viewers
How Heineken 0.0’s Ad Campaign is Winning Over Both Drinkers and Non-Drinkers
How Heineken 0.0’s Ad Campaign is Winning Over Both Drinkers and Non-Drinkers
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign
The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign