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Proving Media Effectiveness
Proving Media Effectiveness
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
Spotlight: Ads That NFL Fans Couldn’t Ignore
Spotlight: Ads That NFL Fans Couldn’t Ignore
Burger King “Rules” Above-Norm Results
Burger King “Rules” Above-Norm Results
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
Visual Humor Conveys What’s Unique About Cheez-Its
Visual Humor Conveys What’s Unique About Cheez-Its
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion