Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (26 results) iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.” iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement” Craig Ziegler on iSpot’s Approach to AI and Unification From Programmatic to Performance: Julie Van Ullen’s Industry Lens Bringing TV Outcomes to the Forefront with Paramount How TikTok Extends Cross-Platform Reach The Trade Desk on Bridging the Gap Between Linear and CTV How Fuse Media’s Yasmin Mitchell Connects Culture to Business Outcomes How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes How Dick’s Sporting Goods’ Kimberly Bikowski Sees the Future of Creative Measurement How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media The Power of Outcome Guarantees for Advertisers 1 2 3 »
