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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
Visual Humor Conveys What’s Unique About Cheez-Its
Visual Humor Conveys What’s Unique About Cheez-Its
Oscar Mayer “Knocks” Out Above-Norm Results
Oscar Mayer “Knocks” Out Above-Norm Results
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham
The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham