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Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Messaging in Election Years: How to Know What’s Right for Your Brand
Messaging in Election Years: How to Know What’s Right for Your Brand
Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge
Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
The Power of Audience-Centric Video Ad Measurement
The Power of Audience-Centric Video Ad Measurement
iSpot Launches Cross-Platform Measurement Offering for TikTok
iSpot Launches Cross-Platform Measurement Offering for TikTok
iSpot and LinkedIn Partner Up to Bring CTV Measurement to B2B Marketers
iSpot and LinkedIn Partner Up to Bring CTV Measurement to B2B Marketers
Roku and iSpot Connect Industry’s Best Cross-Platform Measurement with Leading Streaming Platform 
Roku and iSpot Connect Industry’s Best Cross-Platform Measurement with Leading Streaming Platform 
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads