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Putting the Ad Intelligence in AI: Takeaways From TV Disrupt 2026
Putting the Ad Intelligence in AI: Takeaways From TV Disrupt 2026
Analyzing Lifestyle Positioning in Rivian’s Long-Form Ads
Analyzing Lifestyle Positioning in Rivian’s Long-Form Ads
Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance
Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance
Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System
Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System
PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors
PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors
Jet-Puffed’s “Love ’Em to Death” Breaks the Mold with Sacrificial Marshmallows
Jet-Puffed’s “Love ’Em to Death” Breaks the Mold with Sacrificial Marshmallows
Next-Gen Video Ad Intelligence Is Here. Meet iSpot SAGE.
Next-Gen Video Ad Intelligence Is Here. Meet iSpot SAGE.
Inside Super Bowl LX’s Celebrity Ad Playbook
Inside Super Bowl LX’s Celebrity Ad Playbook
Red Lobster Gives Consumers More Reasons to Love Seafood
Red Lobster Gives Consumers More Reasons to Love Seafood
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI