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How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes

iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”

Dynamic Duos Return: Mass Mutual Launches NHL Playoff Spots

Reimagining Fitness with Heated Rivalry Star Hudson Williams

Reframing Resale: Performance Art Meets Sustainability in New On Campaign

Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance

Why Your Measurement Stack is Making You Less Confident (And How to Fix It)

PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors

From Programmatic to Performance: Julie Van Ullen’s Industry Lens

Jet-Puffed’s “Love ’Em to Death” Breaks the Mold with Sacrificial Marshmallows

The Math Genius Behind the Campaign: TaxSlayer’s Calvin Culator Takes Center Stage

The Primal Call to Protect: Mutual of Omaha Revitalizes a 60-Year Legacy