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A Winning Game Plan to Refine TV Viewing Data During Football Season
A Winning Game Plan to Refine TV Viewing Data During Football Season
Do Shorter Ads Keep Attention? Factors Driving Tune Out
Do Shorter Ads Keep Attention? Factors Driving Tune Out
Unpacking 2018 Back to School Ads
Unpacking 2018 Back to School Ads
Segment Matching: Advancing TV Ad Measurement for the Digital Era
Segment Matching: Advancing TV Ad Measurement for the Digital Era
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
Attention Analytics 101
Attention Analytics 101
We’ve Partnered with LiveRamp to Match Our TV Ad Analytics to Advertiser’s Digital Segments
We’ve Partnered with LiveRamp to Match Our TV Ad Analytics to Advertiser’s Digital Segments
Going into the Big Game: SBLII Pre-Game Buzz Winners
Going into the Big Game: SBLII Pre-Game Buzz Winners
Connect Your TV Ad Impressions to Business Outcomes
Connect Your TV Ad Impressions to Business Outcomes
Introducing Attention Analytics Index, Attention Scoring and Creative Wear
Introducing Attention Analytics Index, Attention Scoring and Creative Wear
How Walmart Became the Undisputed King of Black Friday TV Impressions
How Walmart Became the Undisputed King of Black Friday TV Impressions
Samsung Mobile Remains a Strong TV Advertiser Despite Note 7 Setbacks
Samsung Mobile Remains a Strong TV Advertiser Despite Note 7 Setbacks