On April 18, Tunity (an iSpot.tv company) won Best Mobile App at the 11th annual Cynopsis Sports Media Awards in New York City. The ceremony celebrated the hard work and innovation from production, marketing and technology teams across sports media while bringing today’s top names, brands, agencies and networks together into one room.
Tunity developed the first application of its kind which allows users to hear live audio from muted televisions directly on their mobile devices. Tunity is on a mission to revolutionize the out-of-home TV experience and transform the way brands engage with consumers.
Approximately 75% of TVs out-of-home are muted, and with no access to live audio, customers become frustrated and may even leave these venues to watch at home – a potential loss of millions of dollars in revenue for both venues and advertisers.
Tunity caters to three consumer groups:
1. Users
No matter where they are, Tunity users can listen to muted TVs on their mobile device. The app also brings a critical service to those who are hard-of-hearing, creating a closer connection to the sounds of live sports.
2. Venues
Tunity allows venues like bars and gyms to decrease audio pollution, as many establishments do not want to turn up the sound as it can bother some patrons and/or neighbors. The app allows these establishments to offer customers another option to hear TVs.
3. TV industry
Tunity is able to get OOH viewing data that is essential for sports advertising and audience ratings. Tunity’s video-based approach avoids inherent problems associated with audio-based meters. Combining this with iSpot’s in-home media measurement creates the most robust and accurate overall TV ad viewership data in the industry.
The Tunity team is honored to be recognized among the biggest names in the sports media industry. We couldn’t have won this award without the support of our clients and partners!
Don’t have Tunity yet? Test the award-winning app out for yourself, and tune into any muted TV now:
More about Tunity
Tunity developed the first application of its kind that allows users to hear live audio from muted televisions directly on their mobile devices. Through patented deep-learning and computer-vision technology, Tunity identifies a live video stream and its exact timing, syncing the audio with the user’s mobile device. Based in New York City and Tel Aviv, Tunity is on a mission to revolutionize the out-of-home TV experience and transform the way brands engage with consumers.
More about Cynopsis Media
Cynopsis Media, a division of Access Intelligence, is the publisher of free trade publications for the television, video, sports, esports, and gaming industries. Aside from newsletters, Cynopsis produces a variety of in-person networking conferences and events, virtual events, webinars, and benchmarking award programs throughout the year.