Today we announced our partnership with Google to bring our customers unified measurement of YouTube and YouTube TV. The inclusion of YouTube and YouTube TV in the iSpot Unified Measurement platform will give advertisers an even more comprehensive view of ad investments across linear and digital TV. More details are available in the announcement below and if you are interested, please contact the iSpot Sales team here.
Following Successful, Multi-Campaign Pilot Program, New Measurement Integration Provides Unprecedented Transparency and Speed for Streaming Advertisers on YouTube Properties
Bellevue, WA – May 16, 2023 – iSpot, the TV measurement company, today announced that it has completed a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of campaigns, allows iSpot and YouTube’s customers to quantify the unique reach and value YouTube properties deliver as part of overall media investments.
Starting July 5th, iSpot customers will have the ability to enable the new cross-platform features directly within the iSpot Unified Measurement platform. The enhancements will give customers the ability to evaluate the total ad impressions and deduplicated audience for YouTube and YouTube TV across connected TV and linear TV, including co-viewing, as well as ad exposures on computer and mobile devices.
The advancement builds on Google’s October 2022 announcement in which it named iSpot as a partner for its Ads Data Hub for Measurement Partners and revealed plans for future integration into iSpot’s Unified Measurement platform, which brings together second-by-second advertising measurement, ad-level reach, frequency and the ability to show incrementality for ad campaigns across 900 streaming publishers and TV.
“YouTube and YouTube TV are a significant part of the ad-supported landscape and provide advertisers substantial audience reach, ranging from people who are unreachable on linear TV to those with much overlap with other platforms and publishers,” said iSpot CEO Sean Muller. “Unified Measurement integration will give brands the power to know the difference and invest with confidence across the TV and streaming landscape.”
iSpot will continue to develop more granular audience demographic breakdowns for YouTube and YouTube TV viewership for linear TV, connected TV, computer and mobile, expected in Q4 2023 ahead the next cycle of upfront discussions.
More About iSpot
iSpot.tv is a cross-platform TV measurement company trusted by brands and networks to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.