Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (6 results) The Creative Approaches Fueling the Top 5 Most Likeable Super Bowl LX Pre-Releases Striking the Right Balance: Brand Building & Driving Intent for McDonald’s Losing the Plot: Storytelling in Super Bowl Ads is in Decline Winning Through Storytelling: The Power of Narratives in Super Bowl Ads Retail Focus: Kathryn Hahn Puts Amazon in Back-to-School Spotlight Doritos Wins Most Likeable Super Bowl Ad of the Past 5 Years