Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (7 results) How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes The Creative Approaches Fueling the Top 5 Most Likeable Super Bowl LX Pre-Releases Striking the Right Balance: Brand Building & Driving Intent for McDonald’s Losing the Plot: Storytelling in Super Bowl Ads is in Decline Winning Through Storytelling: The Power of Narratives in Super Bowl Ads Retail Focus: Kathryn Hahn Puts Amazon in Back-to-School Spotlight Doritos Wins Most Likeable Super Bowl Ad of the Past 5 Years