Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>

Tokyo 2020 Olympics Ad Center

Media Measurement & Performance Analytics for the Tokyo 2020 Olympics

Get a deep look at the best TV commercials aired during the Tokyo 2020 Olympics. From TV impressions and est. national TV spend to interruption rates and emotional resonance, you can track how Olympics’ ads and creatives are performing in real time. Download our Tokyo 2020 Olympics final report for a more detailed analysis of Olympics’ ads on TV and streaming, and top creatives in terms of attention, likeability and emotional trends.

Most Seen Commercials - Tokyo 2020 Olympics

1
  • Impressions: 411.3M
  • Airings: < 500
  • Est. National TV Spend: $7M
  • Interruption Rate: 2.5%
  • Attention Index: 108
  • Breakthrough Score: 662 (5% above norm)
  • Top Emotion: N/A
2
  • Impressions: 344.6M
  • Airings: < 500
  • Est. National TV Spend: $4.2M
  • Interruption Rate: 2.55%
  • Attention Index: 102
  • Breakthrough Score: 666 (5% above norm)
  • Top Emotion: Narrative
3
  • Impressions: 338.1M
  • Airings: < 500
  • Est. National TV Spend: $5.6M
  • Interruption Rate: 2.1%
  • Attention Index: 115
  • Breakthrough Score: 670 (6% above norm)
  • Top Emotion: Curiosity
4
  • Impressions: 316.4M
  • Airings: < 500
  • Est. National TV Spend: $6.4M
  • Interruption Rate: 3.62%
  • Attention Index: 108
  • Breakthrough Score: 691 (9% above norm)
  • Top Emotion: Inspiring

2020 Olympics Minded Commercials

1
  • Impressions: 682.6M
  • Airings: 1.4K
  • Est. National TV Spend: $12.3M
  • Interruption Rate: 4.35%
  • Attention Index: 93
  • Breakthrough Score: 611.5 (3% below norm)
  • Top Emotion: N/A
2
  • Impressions: 608.5M
  • Airings: < 1,000
  • Est. National TV Spend: $9.7M
  • Interruption Rate: 3.2%
  • Attention Index: 110
  • Breakthrough Score: 508.5 (20% below norm)
  • Top Emotion: Philanthropy
3
  • Impressions: 586.2M
  • Airings: 2.2K
  • Est. National TV Spend: $3.6M
  • Interruption Rate: 2.38%
  • Attention Index: 93
  • Breakthrough Score: 640 (1% above norm)
  • Top Emotion: Brandtastic
4
  • Impressions: 547.6M
  • Airings: 1.6K
  • Est. National TV Spend: $4.3M
  • Interruption Rate: 2.39%
  • Attention Index: 96
  • Breakthrough Score: 605 (4% below norm)
  • Top Emotion: Green

Most Seen Commercials - Rio 2016 Olympics

1
  • Impressions: 472.2M
  • Airings: < 500
  • Est. National TV Spend: $12.3M
2
  • Impressions: 425M
  • Airings: < 500
  • Est. National TV Spend: $24.7M
3
  • Impressions: 360.6M
  • Airings: < 500
  • Est. National TV Spend: $16.2M
4
  • Impressions: 350.8M
  • Airings: < 500
  • Est. National TV Spend: $15.1M

Most Seen Advertisers - Tokyo 2020 Olympics

Glossary Of Terms

Airings
Ad occurrences; a single ad airing on a specific network at a specific time.
Attention Index
A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend
Est. National TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
Impressions
A verified play of an ad on a TV screen for at least 3 seconds
Interruption Rate
The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.
Breakthrough Score
The Breakthrough score measures an ad's ability to stand out from the clutter and is an average of our Attention and Likeability scores.
Top Emotion
We measure 57 emotional reactions to an ad derived from viewer verbatim comments. The Top Emotion represents the reaction with the strongest signal and is at minimum stronger than 75% of all ads for that specific emotion.