Tokyo 2020 Olympics Ad Center
Media measurement & performance analytics for the Tokyo 2020 Olympics
Get a deep look at the best TV commercials aired during the Tokyo 2020 Olympics. From TV impressions and est. national TV spend to interruption rates and emotional resonance, you can track how Olympics' ads and creatives are performing in real time. Download our Tokyo 2020 Olympics final report for a more detailed analysis of Olympics' ads on TV and streaming, and top creatives in terms of attention, likeability and emotional trends.
Most Seen Tokyo Olympics Commercials
1
- Impressions: 411.3M
- Est. TV Spend: $7M
- Interruption Rate: 2.5%
- Attention Index: 108
- Breakthrough Score: 662
2
- Impressions: 344.6M
- Est. TV Spend: $4.2M
- Interruption Rate: 2.55%
- Attention Index: 102
- Breakthrough Score: 666
3
- Impressions: 338.1M
- Est. TV Spend: $5.6M
- Interruption Rate: 2.1%
- Attention Index: 115
- Breakthrough Score: 670
4
- Impressions: 316.4M
- Est. TV Spend: $6.4M
- Interruption Rate: 3.62%
- Attention Index: 108
- Breakthrough Score: 691
Tokyo Olympics Minded Commercials
1
- Impressions: 682.6M
- Est. TV Spend: $12.3M
- Interruption Rate: 4.35%
- Attention Index: 93
- Breakthrough Score: 611.5
2
- Impressions: 608.5M
- Est. TV Spend: $9.7M
- Interruption Rate: 3.2%
- Attention Index: 110
- Breakthrough Score: 508.5
3
- Impressions: 586.2M
- Est. TV Spend: $3.6M
- Interruption Rate: 2.38%
- Attention Index: 93
- Breakthrough Score: 640
4
- Impressions: 547.6M
- Est. TV Spend: $4.3M
- Interruption Rate: 2.39%
- Attention Index: 96
- Breakthrough Score: 605
Most Seen Rio Olympics Commercials
1
- Impressions: 472.2M
- Est. TV Spend: $12.3M
3
- Impressions: 360.6M
- Est. TV Spend: $16.2M
Resources
Most Seen Tokyo Olympics Advertisers
Glossary Of Terms
- Airings
- Ad occurrences; a single ad airing on a specific network at a given time.
- Attention Index
- A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
- Est. TV Spend
- Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
- Impressions
- TV ad exposures captured across 83M smart TVs and set-top boxes which are extrapolated and balanced with census data for an accurate representation of US households.
- Interruption Rate
- The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.
- Breakthrough Score
- The Breakthrough score measures an ad's ability to stand out from the clutter and is an average of our Attention and Likeability scores.
- Top Emotion
- We measure 57 emotional reactions to an ad derived from hundreds of Creative Assessment survey respondent verbatim comments. The Top Emotion represents the reaction with the strongest signal and is at minimum stronger than 75% of all ads for that specific emotion.