May 29, 2025 by Brand Innovators
Innovator Insights: Screenvision’s Christine Martino
May 27, 2025 by Axios
Nielsen Strikes WNBA Measurement Deal, Largest Ever for Women’s League
May 18, 2025 by eMarketer
Advertisers Embrace Nielsen Alternatives for Measurement
May 15, 2025 by The Streaming Wars
From the Archives: ACR — The Tech That Watched You Watching
May 15, 2025 by Techno Codex
Netflix Ad Tier Hits 94M Maus; Unveils In-House Ad Platform and Generative AI Ad Strategy
May 13, 2025 by The Measure
53% of Marketers Prioritizing Outcomes-Based Buying in 2025
May 12, 2025 by Bloomberg Law
Nielsen Says TVision Used Patented App-Tracker Tech For Rivals
May 9, 2025 by Marketing Brew
Roku Leans on Ad-Tech Investments to Navigate Rocky Economic Climate
May 9, 2025 by ad exchanger
Shopify’s Data Returns; But What Happens To The Privacy Lawyers?
May 6, 2025 by The Measure
Streaming’s Rise Continues As Advertisers Diversify Strategies
May 6, 2025 by nScreenMedia
Streaming Is Only Responsible for 14% of Ad Impressions. Really?
Apr 29, 2025 by Profectio
Catherine Cho Talks About The Evolution of Advertising And Live Events
Apr 28, 2025 by Newscast Studio
Majority of Brands Expect TV and Streaming Ad Budgets to Grow
Apr 28, 2025 by Streaming Media
Future Today Launches CTV Marketplace: Addressable, Privacy-Safe, and Fully Transparent
Apr 25, 2025 by GreenBook
How AI and New Ad Models Are Transforming the Insights Industry
Apr 24, 2025 by Advanced Television
Starbucks tops iSpot’s QSR Outcomes Ranker in Q1
Apr 24, 2025 by MediaPost
What Makes An ‘Emotionally Resonant’ QSR/Fast-Casual Ad?
Apr 22, 2025 by TV Tech News UK
Survey: Most Brands Expect Their TV/Streaming Budgets to Grow
Apr 22, 2025 by Barrett Media
Is Nielsen Standing in the Way of Better Radio Ratings?
Apr 17, 2025 by Advanced Television
Survey: Most Brands Expect Their TV/Streaming Budgets to Grow
Apr 10, 2025 by Forbes
This Year Ad Marketplace Will Have Choices On The Negotiating Currency
Apr 7, 2025 by ad exchanger
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
Apr 5, 2025 by Newscast Studio
Imagine’s Steve Reynolds on the Evolving Adtech and Monetization Landscape
Apr 4, 2025 by StreamTV Insider
Nielsen Revives Patent Spat Against VideoAmp With New Lawsuit
Mar 12, 2025 by Fierce Pharma
AbbVie Regained TV Ad Spending Lead Amid February Slowdown, With Rinvoq and Skyrizi Back on Top
Feb 27, 2025 by WardsAuto
Hockey, Basketball Provide Wide Reach for Latest Most-Seen Auto TV Ads
Feb 26, 2025 by The Current
Blockgraph, VideoAmp Partner to Tie TV Ads to Sales Data
Feb 20, 2025 by StreamTV Insider
VideoAmp Ramps Sports Measurement Strategy With Dan Donnelly at the Helm
Feb 19, 2025 by Reuters
Fact Check: No Evidence Elon Musk Spent Millions of Dollars on Super Bowl Ads
Feb 18, 2025 by Streaming Media
Roku Data Cloud Arrives—Is Data (Finally) Becoming More Transparent?
Feb 13, 2025 by The Desk
iSpot Offers Lower Super Bowl LIX Viewership Data Than Fox
Feb 13, 2025 by Forbes
For Each Measurement Provider, Super Bowl LIX Delivered Strong Ratings
Feb 12, 2025 by Forbes
For Each Measurement Provider, Super Bowl LIX Delivered Strong Ratings
Feb 12, 2025 by Marketing & Pharma
Tuned In to Pharma: iSpot Analyzes Consumer Views on Sanofi & Regeneron, Endo Newest TV Ads
Feb 10, 2025 by Search Engine Land
The Top Super Bowl 2025 Ads Released Before and During the Game
Feb 10, 2025 by MM+M
Mucinex dethrones Vicks as top Rx, OTC pharma brand for January
Feb 6, 2025 by eCommerce Fast Lane
Media Update: Social Commerce Movement, AI Advancements, Tariff Impact On Consumer Prices
Jan 29, 2025 by Bloomberg
Super Bowl Ads Hit $8 Million; Expect More AI and Fewer Movies
Jan 22, 2025 by AdAge
Nielsen Gets Mrc Backing for Big Data, Potentially Reshaping TV Market
Jan 22, 2025 by ad exchanger
Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Jan 22, 2025 by The Wrap
Nielsen’s New Ratings Method Approved by Media Rating Council
Jan 15, 2025 by Advanced Television
Study: Optimal Balance Between Ctv, Linear TV Investments
Jan 15, 2025 by The Measure