Jun 20, 2025 by The Current
The Messy World of TV Currency and How Competitors Are Trying to Unseat Nielsen
Jun 19, 2025 by ad exchanger
LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
Jun 19, 2025 by PPC Land
Comcast Unveils Performance-Based TV Solutions With Mastercard Partnership
Jun 17, 2025 by TVREV
How Measurement Is Powering CTV Adoption Among B2B Marketers
Jun 17, 2025 by Marketecture
Cannes Special: Sean Muller from iSpot on Measuring Across TV Channels
Jul 31, 2025 by The Measure
Nielsen Moves Into Ad Outcomes Business, Starting With Attention
Jul 30, 2025 by ad exchanger
At The Tail End Of Upfronts, Nielsen Finds Itself Back In The Doghouse
Jul 29, 2025 by PPC Land
VideoAmp and Warner Bros. Discovery Sign Multi-Year Measurement Deal
Jul 29, 2025 by Little Black Book
Why Cinema Advertising Has “Real Momentum” Right Now
Jul 28, 2025 by The Measure
The Biggest Ad-Level Insights From The First Half Of 2025
Jul 27, 2025 by The Ankler
FCC Daddy Finally Gives PAR & SKYDANCE His Blessing: What’s Ahead
Jul 25, 2025 by The Measure
Retail Ads That Drove Foot Traffic For Top Brands This Year
Jul 24, 2025 by Marketing Dive
VideoAmp Builds Momentum With Warner Bros. Discovery Currency Deal
Jul 24, 2025 by The Measure
Samsung: With Smart Set Data, TV Can Compete With Digital At Bottom Of Marketing Funnel
Jul 24, 2025 by The Measure
Linear Still Dominates TV Ad Impressions, But Connected TV Gains In 1H 2025, Says iSpot
Jul 17, 2025 by StreamTV Insider
M&E Career Moves: Gracenote, iSpot, VideoAmp Level Up the C-Suite
Jul 17, 2025 by Adweek
Netflix VP of Ad Measurement Julie DeTraglia Exits Streamer
Jul 15, 2025 by PPC Land
Paramount Australia Partners With Magnite for Programmatic Streaming Ads
Jul 14, 2025 by Marketing Dive
Comscore, iSpot, VideoAmp Pass Currency Audit Ahead of Broadcast Season
Jul 14, 2025 by eMarketer
Comscore, iSpot, VideoAmp Pass Currency Audit Ahead of Broadcast Season
Jul 14, 2025 by The Measure
Currency Reimagined: What Matters Most In The Age Of Streaming
Jul 11, 2025 by Research Live
JIC Mid-Term Audit Certifies Comscore, iSpot and VideoAmp
Jul 11, 2025 by Secondary Market
Fairown and Breezy Launch Sustainable Trade-In Solution Across Europe
Jul 11, 2025 by WhaTech
Disruptive Trends Impacting the Television Station Market in 2025 and Beyond
Jul 10, 2025 by Variety
Comscore, iSpot, VideoAmp Get New Nod from TV Measurement Committee
Jul 10, 2025 by ad exchanger
Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC
Jul 10, 2025 by The Measure
Amid Upfront, JIC Endorses Comscore, iSpot, VideoAmp As Currency for Transactions
Jul 10, 2025 by PPC Land
VideoAmp expands AWS partnership for privacy-enhanced measurement
Jul 4, 2025 by Financial Express
More Audience Rating Agencies, the Merrier, Says TV Industry
Jun 30, 2025 by PPC Land
Adsquare Launches Attribution Dashboard With Real-Time Insights
Jun 15, 2025 by PPC Land
Innovid Launches Pixel-Free Purchase Attribution Platform
Jun 13, 2025 by The Current
The Messy World of TV Currency and How Competitors Are Trying to Unseat Nielsen
Jun 12, 2025 by Investing.com
Genius Sports Extends NFL Partnership Through 2030 Super Bowl
Jun 10, 2025 by TVREV
How Precision Targeting And Measurement Are Powering B2B Growth On CTV
May 29, 2025 by Brand Innovators
Innovator Insights: Screenvision’s Christine Martino
May 27, 2025 by Axios
Nielsen Strikes WNBA Measurement Deal, Largest Ever for Women’s League
May 18, 2025 by eMarketer
Advertisers Embrace Nielsen Alternatives for Measurement
May 15, 2025 by The Streaming Wars
From the Archives: ACR — The Tech That Watched You Watching
May 15, 2025 by Techno Codex
Netflix Ad Tier Hits 94M Maus; Unveils In-House Ad Platform and Generative AI Ad Strategy
May 13, 2025 by The Measure
53% of Marketers Prioritizing Outcomes-Based Buying in 2025
May 12, 2025 by Bloomberg Law
Nielsen Says TVision Used Patented App-Tracker Tech For Rivals
May 9, 2025 by Marketing Brew
Roku Leans on Ad-Tech Investments to Navigate Rocky Economic Climate
May 9, 2025 by ad exchanger
Shopify’s Data Returns; But What Happens To The Privacy Lawyers?
May 6, 2025 by The Measure
Streaming’s Rise Continues As Advertisers Diversify Strategies
May 6, 2025 by nScreenMedia
Streaming Is Only Responsible for 14% of Ad Impressions. Really?
Apr 29, 2025 by Profectio
Catherine Cho Talks About The Evolution of Advertising And Live Events
Apr 28, 2025 by Newscast Studio
Majority of Brands Expect TV and Streaming Ad Budgets to Grow
Apr 28, 2025 by Streaming Media
Future Today Launches CTV Marketplace: Addressable, Privacy-Safe, and Fully Transparent
Apr 25, 2025 by GreenBook
How AI and New Ad Models Are Transforming the Insights Industry
Apr 24, 2025 by Advanced Television
Starbucks tops iSpot’s QSR Outcomes Ranker in Q1
Apr 24, 2025 by MediaPost