Jan 29, 2025 by Bloomberg
Super Bowl Ads Hit $8 Million; Expect More AI and Fewer Movies
Jan 22, 2025 by AdAge
Nielsen Gets Mrc Backing for Big Data, Potentially Reshaping TV Market
Jan 22, 2025 by ad exchanger
Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Jan 22, 2025 by The Wrap
Nielsen’s New Ratings Method Approved by Media Rating Council
Jan 15, 2025 by Advanced Television
Study: Optimal Balance Between Ctv, Linear TV Investments
Jan 15, 2025 by The Measure
LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend
Jan 14, 2025 by New Digital Age
Research: Finding the Right Balance Between Linear and Ctv
Jan 14, 2025 by Investor's Hangout
Maximizing TV Investment Efficiency: Insights from LG Ad Solutions
Jan 14, 2025 by Forbes
Study Finds Advertisers Benefit From TV Campaigns Using More CTV
Jan 13, 2025 by StreamTV Insider
Studios and Streamers’ Next Measurement Need and Challenge: Content
Jan 11, 2025 by The Hollywood Reporter
No, No, No, Ozempic? RFK Jr.’s Plan to Ban Big Pharma Ads Could Hit TV Networks Hard
Jan 11, 2025 by PPC Land
Roku Launches Data Platform to Enhance TV Streaming Measurement
Jan 9, 2025 by Newscast Studio
CES 2025: Programmatic Advertising Expands Across Premium Video, Live Events and Streaming
Jan 8, 2025 by ad exchanger
Disney Scores With Sports; Video Currencies Compete For Market Share At CES
Jan 8, 2025 by Marketing & Pharma
Tuned into Pharma: iSpot Unwraps Creative for Top TV Ads in December
Jan 7, 2025 by MediaPost
A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Jan 7, 2025 by Martech Edge
Roku Data Cloud: Revolutionizing TV Streaming Advertising for 2025
Jan 6, 2025 by ad exchanger
Roku’s Clean Room Evolves Into Its New Form: The Roku Data Cloud
Dec 19, 2024 by StreamTV Insider
VideoAmp Doubles 2024 Media Currency Forecast, Now on Track to Guarantee $3B
Dec 19, 2024 by Kidscreen
Moonbug Teams Up With iSpot to Prove Connected TV’s Value
Dec 19, 2024 by TVTechnology
TripleLift To Offer iSpot’s Streaming Competitive Intelligence to Clients
Dec 19, 2024 by S&P Global
VAB Eyes TV’s Multiscreen Premium Inventory to Attract 20,000 New Advertisers
Dec 19, 2024 by TV News Check
U.S. Joint Industry Committee Prepares for 2025-26 Upfront With Continued Analysis Of New Currencies
Dec 18, 2024 by Newscast Studio
Q&A: Hightouch’s Ian Maier on Navigating the Fragmented CTV Advertising Ecoystem
Dec 17, 2024 by Martech360
TripleLift and iSpot Partnership to Revolutionize CTV Advertising
Dec 17, 2024 by MarTech Series
Triplelift Partners With iSpot to Deliver Streaming Competitive Intelligence for Programmatic Clients
Dec 16, 2024 by ad exchanger
This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A
Dec 12, 2024 by Marketing & Pharma
Tuned Into Pharma: iSpot Analysis Puts Novo Nordisk, Gsk at Top in November
Dec 12, 2024 by Business Insider
All the Taylor Swift and Travis Kelce Easter Eggs in ‘Christmas in the Spotlight’
Dec 9, 2024 by Multichannel Marketer
Walmart Grabs the Most TV Viewers With Thanksgiving Weekend Ads
Dec 6, 2024 by Streaming Wars
Fubo Achieves 40% Ad Sales Boost Through Upfront Commitments and Innovation
Nov 25, 2024 by VideoWeek
How Hightouch is “Streamlining” First-Party Data Activation in CTV
Nov 22, 2024 by Marketing & Pharma
Playing Ball: Behind the Upswing in Pharma and Health Care Sports Marketing and Advertising
Nov 20, 2024 by Marketing Brew
Amid a Chaotic Year, Paramount Is Scaling Its Ads Business
Nov 7, 2024 by Forbes
The Paramount-Nielsen Contract Impasse Is In Its Second Month
Nov 4, 2024 by Marketing Dive
Nielsen Gets Shot in the Arm From MRC’s Livestream Accreditation
Nov 1, 2024 by Adweek
How Angi Tweaked Its Media Mix to Back Its Rebrand From Angie’s List
Oct 24, 2024 by Martech360
Hightouch Brings Clarity To CTV Ads With First-Party Data Targeting And Measurement
Oct 23, 2024 by MediaPost
We Have A Long Way to Go With Video Measurement and Alternative Currency
Oct 23, 2024 by Longview News-Journal
Hightouch Untangles CTV Advertising with Unified First-Party Targeting and Measurement Solution
Oct 14, 2024 by Deadline
Box Office: ‘Terrifier 3’ Wows $18M+ Bow, ‘Joker: Folie a Deux’ DC Record Drop
Oct 11, 2024 by ad exchanger
Why The Paramount And Nielsen Spat Matters In TV Measurement Land
Oct 11, 2024 by Football Addict
Retired Brazilian Fighter Raphael Assuncao is One of the Richest UFC Fighters
Oct 7, 2024 by StreamTV Insider
Comscore Renews, Expands Smart TV Measurement Pact With Vizio’s Inscape
Sep 26, 2024 by Variety
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Sep 23, 2024 by KUOW / NPR
Learning Tool or BS Machine? How AI Is Shaking Up Higher Ed
Sep 17, 2024 by StreamTV Insider
VideoAmp Marks Currency Momentum, On Track to Guarantee $1.5B in Media Dollars
Sep 16, 2024 by Nasdaq
ROKU Jumps 17.9% in 6 Months: Can Roku Channel Fuel Further Growth?
Sep 13, 2024 by ad exchanger
Don’t Go Dark On Advertising During Election Season, New Research Suggests
Sep 5, 2024 by Fierce Pharma
AbbVie Maintains Grip on TV Drug Ad Spending List as Pharma Digs Deep in August
Sep 3, 2024 by The Measure
Lemonade Giveback Spurs Positive Consumer Purchase Intent
Aug 29, 2024 by ReThink Research
TikTok Funnels Olympics Social Media Advertising, Squares Off With X
Aug 29, 2024 by Marketing Brew
Roku Could Soon Patent Tech That Can Sense When Content Is Paused—and Run Ads
Aug 23, 2024 by Adweek
Simplifying Advertising in Walled Gardens With Sean Muller of iSpot
Aug 23, 2024 by ad exchanger
Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On?
Aug 20, 2024 by Fierce Pharma
AbbVie Launches New Skyrizi Commercial After Topping TV Drug Ad Spenders’ Ranking in July
Aug 19, 2024 by eMarketer
Nielsen to Combine Big Data With Panel Measurement, Catching Up to Competitors
Aug 13, 2024 by The Washington Post