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Jun 30, 2025 by Fierce Pharma

The Top 10 Pharma Drug Ad Spenders of 2024

AbbVie’s Skyrizi topped pharma ad spending again in 2024, as brands like Rinvoq and Dupixent followed close behind in a reshuffled but familiar lineup. Using iSpot's data, the report highlights how cross-channel investments—especially on TV—powered a $3.3B surge among the top 10 drug advertisers.

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