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Jan 6, 2026 by Deadline

Roku Becomes First Major Streamer To Use iSpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting

Roku has become the first major streamer to integrate iSpot’s "Outcomes at Scale" metric directly into its optimization algorithms. This expanded partnership allows advertisers to move beyond traditional reach and measure real-world ROI. Early testing with SimpliSafe has already demonstrated the power of this integration, yielding a 23% increase in leads and a 31% increase in website visits.

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