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The latest thought leadership, blog posts, announcements and press mentions

September 17th, 2024 by Sophie Stahura
How Activision Scores Outcomes With Modern Sports Media Measurement
September 12th, 2024 by The iSpot Team
What Brands Need to Know About the Viewer Impact of Political Advertising
September 11th, 2024 by The iSpot Team
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
September 6th, 2024 by The iSpot Team
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
September 6th, 2024 by The iSpot Team
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
September 6th, 2024 by The iSpot Team
Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge
August 29th, 2024 by The iSpot Team
Creative Outcomes | Connecting Over a Cold One: The Success of ‘Forgotten Beers’ by Heineken
August 27th, 2024 by The iSpot Team
How College Football Viewing Could Realign For Conferences This Fall
August 26th, 2024 by The iSpot Team
Breaking Down Data Silos Across Platforms With SimpliSafe’s Jonathan Chin
August 21st, 2024 by Sammi Scharninghausen
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
August 20th, 2024 by iSpot Team
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
August 14th, 2024 by Sammi Scharninghausen
Advancing TV Currency With Leslie Wood, iSpot Chief Research Officer
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