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The latest thought leadership, blog posts, announcements and press mentions

October 7th, 2024 by Shelby Cornell
How Creative Testing Shapes Smarter Media Plans
October 4th, 2024 by The iSpot Team
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
October 1st, 2024 by The iSpot Team
De-Risk Your TV Ad Investments With Big Data
September 30th, 2024 by The iSpot Team
Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings
September 26th, 2024 by The iSpot Team
Messaging in Election Years: How to Know What’s Right for Your Brand
September 25th, 2024 by The iSpot Team
Representation Matters: A Look Into the iSpot Universe Spine
September 24th, 2024 by The iSpot Team
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
September 18th, 2024 by The iSpot Team
The Modern Solutions to the Biggest TV Measurement Challenges
September 17th, 2024 by Sophie Stahura
How Activision Scores Outcomes With Modern Sports Media Measurement
September 12th, 2024 by The iSpot Team
What Brands Need to Know About the Viewer Impact of Political Advertising
September 11th, 2024 by The iSpot Team
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
September 6th, 2024 by The iSpot Team
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
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