With growing pressure to prove impact, linking brand awareness to ROI isn’t optional—it’s essential. In the latest edition of iSpot’s Measurement Mavens series, Mark Myers, Chief Commercial Officer at iSpot, shares his perspective on why full-funnel measurement is becoming the backbone of growth-focused marketing organizations. Smart brands recognize that measurement isn’t just about reporting—it’s a… Read More
With inventory stretching across every corner of the digital ecosystem, Microsoft knows the real challenge isn’t reach—it’s reliable, unified measurement. Marc Dudzic, Partner Sales Executive for Global Ad Tech Partnerships at Microsoft, shares how Microsoft’s advertising business is harnessing its data technology and working with partners like iSpot to bring transparency and third-party validation to… Read More
TV and video advertising is undergoing a fundamental transformation. Proxy metrics are giving way to real business outcomes, with iSpot and Paramount leading the charge. Goodbye Guesswork, Hello Outcomes For years, marketers have relied too heavily on reach, frequency, and GRPs—metrics that, while useful, don’t always connect the dots to what really matters: business results…. Read More
Pharmaceutical ads accounted for 5.8% of overall TV ad reach in 2024. But leading pharma brands are embracing a cross-platform strategy, combining TV’s scale with the precision of digital delivery to balance compliance with effective, data-driven engagement. As a newly minted business unit within IQVIA, a global leader in healthcare data and analytics, IQVIA Digital… Read More
Andrew King, GM of CTV at TripleLift, sheds light on one of the advertising industry’s top challenges: delivering impactful, channel-specific creative to help brands efficiently drive outcomes in a complex media world. Advertisers face a growing need to not only reach their audiences but to do so in ways that blend seamlessly with the context… Read More
CTV is transforming how brands connect with audiences, and Roku is leading the charge with its advanced ad formats like Roku City screensavers, marquee video ads, and home screen sponsorships. Roku and iSpot are setting a new standard for CTV advertising by ensuring advertisers can evaluate on-screen ad impact with precision. Now, Roku is launching… Read More
iSpot recently hosted back-to-back events in Chicago and LA, bringing together industry experts to discuss the future of video ad measurement. The events were filled with inspiring sessions that explored how brands are coming together to harness the power of creative testing, cross-platform measurement, and full-funnel outcomes to optimize ad impact and drive better results…. Read More
Brands are constantly searching for innovative ways to maximize return on ad spend (ROAS). One brand, Balance of Nature, found a game-changing solution in iSpot. Kyler Blackmore, Media Director at Balance of Nature, recently discussed how the brand transitioned from a traditional advertising model to a data-driven approach that transformed its business. Watch the full… Read More
In today’s fragmented world of live sports advertising, reaching audiences across various screens and platforms requires more precise measurement than ever before. Gone are the days of simple viewership reports. Brands now have the power to maximize the impact of cross-screen ads with modern measurement solutions that go beyond traditional metrics. How to Embrace a… Read More
With the rapid evolution of media consumption and data analytics, TV marketing has undergone a profound transformation. Kyle Tassinari, Head of Marketing at DriveTime, recently shared strategies for connecting TV advertising to business outcomes at TV Disrupt 2024, emphasizing the importance of data-driven decision-making and strategic partnerships. Data-Driven Outcomes In today’s complex TV advertising landscape,… Read More
According to new data from iSpot Media Measurement, GOLO, the health and wellness solutions company, is home to the fastest-growing brand in the ultra-competitive weight loss industry. By capturing 0.47% Share of Voice across all TV in 2023, GOLO jumped 16 positions year-over-year by overall brand TV ad impressions, from No. 24 to No. 8…. Read More
In today’s dynamic TV ad landscape, advertisers need to embrace evolving measurement strategies to gain a competitive advantage. Recently, at the ANA Data, Analytics and Measurement Conference in Chicago, Brad Feinberg, Vice President of Media & Consumer Engagement at Molson Coors, sat down with Steve Murtos, SVP of Brand Partnerships at iSpot, to discuss how… Read More