Creating compelling, effective video ads is as much an art as it is a science. In the latest Adweek webinar series, Trent Thacker, Sr. Director of the Research and Market Intelligence team at Cox Automotive and Peter Daboll, Chief of Strategy and Insights at iSpot, revealed how Cox Automotive uses video ad testing at every… Read More
DriveTime’s evolving TV strategy DriveTime started working with iSpot in 2019 to improve linear TV measurement. About a year later, DriveTime began testing OTT to better justify and optimize their TV and streaming investments. Prior to 2019, DriveTime relied on slow, scattered and unreliable TV data. The manual process connecting data points to internal information,… Read More