The era of “set it and forget it” TV and video advertising is over. As budgets tighten, accountability for every dollar becomes the new standard. The industry is shifting away from impressions toward measurable results. Leading this charge is Roku, proving that the biggest screen in the house can also be the most effective. From… Read More

Measurement can tell you how your ad performed. Knowing why–and what to do next–is where the real competitive edge lives. That’s exactly what iSpot SAGE was built to deliver: faster, deeper answers to the questions that actually move brands forward. Sean Muller, CEO and Founder of iSpot, and Miles Drayton, Executive Global Director of Marketing… Read More

As premium content stretches across every screen and platform, the real power move isn’t just delivering reach—it’s guaranteeing consistency. OpenAP knows that if you can’t unify the way you measure, you can’t grow the market. We sat down with Chris LoRusso, Chief Business Officer at OpenAP, to find out how they’re partnering with iSpot to… Read More

As the media world changes at a breakneck pace, the key to success lies in adapting measurement to match consumer behavior. Zach Schroll, AVP of Consumer Analytics at Eli Lilly, and Whitney Teplitzky, Sr. Director of Customer Success at iSpot, recently had a conversation about tackling today’s chopped-up TV landscape. Ultimately, Eli Lilly’s focus is… Read More

Ever wonder what the optimal mix of linear and CTV inventory is for a given ad campaign?  LG Ad Solutions knows the real challenge isn’t just reach, it’s a deep understanding of how those consumption experiences work together. Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions, shares how they’re harnessing… Read More

The reality is, there’s no need to guess which ads are working. Forward-thinking brands are already tapping into performance data that shows which creatives drove real business impact, like website visits, in-store foot traffic, and purchases.  It’s all about taking an ad-level measurement approach. Going deeper than program averages and tracking the exact moment your… Read More

At Balance of Nature, media isn’t just about impressions, it’s about impact across platforms. With a mission centered on changing lives through healthy living, Balance of Nature roots its advertising in the real stories of real customers. But turning powerful testimonials into growth-driving campaigns requires more than great creative, it requires measurement across the full… Read More

Wayfair isn’t just selling furniture, it’s building a brand that speaks to audiences across life stages, interests, and platforms. Leading that effort is Kara O’Brien, Head of Brand Marketing and Analytics, whose team is redefining what data-driven marketing can achieve at scale.  By expanding beyond high-performing lifestyle cable networks into streaming, broadcast, and live sports,… Read More

When it comes to advertising, there’s no room for guesswork. Every second your creative airs is a chance to win attention and ROI. So why risk relying on instincts when data can show you the way? The Creative Advantage is an insight-packed guide from iSpot showcasing tangible success stories where data-driven creative sparked major results…. Read More

With inventory stretching across every corner of the digital ecosystem, Microsoft knows the real challenge isn’t reach—it’s reliable, unified measurement. Marc Dudzic, Partner Sales Executive for Global Ad Tech Partnerships at Microsoft, shares how Microsoft’s advertising business is harnessing its data technology and working with partners like iSpot to bring transparency and third-party validation to… Read More