First-Ever Unified Cross Platform Measurement of America’s Biggest TV Event Reveals Average Minute Audience of 121 million Half Time Show Gives In Home Viewing a 12% Lift of 10.5 million People Super Bowl and Olympics Accounted for 69% of All TV Ad Impressions on February 13 Feb. 15, 2022 — Bellevue and New York City… Read More
Super Bowl ads have evoked many emotions – joy, sadness, empowerment, etc. – over the years. But sometimes, emotions about a specific ad are better captured by a single phrase: “WTF?” The declaration doesn’t necessarily connote an ad that scored poorly with audiences. At times, it can mean uncertainty, confusion or just a certain randomness… Read More
After watching Cheetos’ “Can’t Touch This” commercial during the 2020 Super Bowl, we feared we’d never see a funnier ad in the Big Game. Another clever combination of humor, defining product truth, great script, and perfect song just seemed so improbable. Until 2021, when the Frito-Lay brand struck again during the Big Game and came… Read More
This year’s NFL Playoffs have rewarded TV audiences with some thrilling games, and brands have benefitted as a result. Still, some brands produced more likeable creatives than others, which further optimized their TV ad impact at this point in the Playoffs. Using the Likeability Score from our survey-based Creative Assessment, we were able to pinpoint… Read More
Likeability. The concept is pretty straightforward, but what defines how Likeable an ad is? Might the notion change from year to year, as fortunes, politics, and social issues fluctuate? Can anyone agree, and if so, what drives that feeling of liking an ad? With the Super Bowl being the ad world’s biggest stage, mass appeal… Read More
TV currency is transforming and iSpot is leading the charge. Learn why NBCU selected iSpot as their trusted alternate measurement partner in a multi-year landmark deal, starting with a massive pilot during Super Bowl LVI and the 2022 Winter Games.
By now you’ve heard the news that NBCUniversal announced the selection of iSpot as a trusted alternate measurement partner in a multi-year landmark deal that paves the way for transforming how TV is bought, sold and evaluated for years to come. As one of over 100 companies evaluated by NBCU’s team of more than 30… Read More
iSpot is honored to share today’s news that it has been selected as an alternative measurement company by WarnerMedia, one of only three chosen after an extensive discovery process to vet alternative currencies. We are excited to expand our long-standing partnership with WarnerMedia to provide a unified cross-platform TV measurement solution. Our unique approach for… Read More
Our 2021 TV Ad Measurement Report is a testament to the breadth of insights obtained from precisely measuring every second of every ad on TV. But the insights featured aren’t solely focused on data points such as impressions and TV spend. Creative effectiveness is also a major part of the TV ad measurement equation. As… Read More
Nowadays, consumers spend more time interacting with screens than ever. The viewers a network might lose on linear TV are often catching up with their favorite shows on digital devices and streaming platforms. As a result, more and more brands are recognizing this shift and turning to CTV advertising. In fact, according to a Q1… Read More
Real-Time Measurement Company Now Utilizes Data From 39 Million Smart TVs Across Seven TV Makers to Provide Granular Cross-Platform Metrics for TV Ads and Programming BELLEVUE, WA and MOUNTAIN VIEW, CALIF. — December 15, 2021 — iSpot, the real-time cross-platform TV ad measurement company, today announced a 4.5-year licensing deal for all smart TV data… Read More
Unlike digital advertising, it can be very difficult to tie TV ads to business outcomes. Traditional post-campaign TV ad reports lag behind analytics from other channels leading to slow performance insights that stifle TV optimizations. For Wayfair, this just wouldn’t cut it. In a recent webinar during the Attribution and Analytics Accelerator event hosted by… Read More