On Tuesday, March 15th, iSpot.tv and Crown Media Family Networks announced a new TV advertising measurement agreement covering Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the United States. The deal gives Crown Media access to a suite of ad measurement capabilities across its network portfolio, including always-on ad verification and impressions covering more than 150 national networks.
Using iSpot, Crown can deliver real-time intelligence to brands advertising on its networks, including second-by-second measurement tracking attention and interruption rates, to help them understand creative performance benchmarked across categories, day parts and more.
“Leveraging iSpot provides powerful insight by allowing us to home in on the real-time performance of ads on our networks,” said Ed Georger, EVP, Ad Sales & Digital Media at Crown Media “This tool increases our ability to plan and strategize in a way that optimizes the reach and value of our networks for marketers.”
In Q4 2021, Hallmark Channel delivered the most household ad impressions of any cable network on TV, with 5.26% of 90.6 billion verified ad deliveries, and third-most overall. The network experienced a surge of interest during the holiday season, with ad deliveries crossing a billion per day from Oct. 26 through the end of the year, aside from Christmas Day.
“Crown Media now has access to evidence for how much reach and attention it delivers to advertisers and can use this information to foster much more compelling, fact-based discussions with agencies and brand partners than if it were simply trying to tell a program ratings story” said Stuart Schwartzapfel, SVP of Media Partnerships. “This deal is a great example of how incorporating modern measurement can be a game-changer for the buy- and sell-side virtually overnight.”
About Crown Media Family Networks
Networks owned and operated by Hallmark Cards, Inc., Crown Media Family Networks is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. Hallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, Miracles of Christmas. Hallmark Drama showcases the rich legacy of the Hallmark Hall of Fame library and spotlights movies and series from Crown Media’s collection of original dramatic content. Crown Media Family Networks is also home to Hallmark Movies Now, the company’s subscription streaming service, which offers commercial-free, feel-good movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more, including exclusive content you can’t find anywhere else. Crown Media Family Networks’ publishing extension, Hallmark Publishing, offers original novels, as well as books adapted from Hallmark original movies.
Crown Media consists of Crown Media Productions and its Hallmark Hall of Fame, and the Crown Media Family Networks. Crown Media Family Networks is the Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the United States.