As iSpot continues to forge a new TV measurement and currency path for our brand, agency and network customers, it is critical that every second of TV advertising is verified across platforms and that all audiences are accurately accounted for. To do this, iSpot uses a variety of inputs from a viewership panel of 6,000… Read More
Consumers have been eager to vacation in 2022, and Travel brands have adjusted TV advertising accordingly. Over the first seven months of 2022, Travel industry est. national TV ad spend was up 130% year-over-year, while TV ad impressions jumped 61% according to our new Travel industry TV ad report. But which brands and individual travel… Read More
Inflation seems to be on everyone’s mind these days, no matter how one (or the government) defines it. Much like COVID-19 in 2020, brands are beginning to address the economy in their ad messaging and many more are considering it. But despite some early appreciation for “Covid compassion” in ads, consumers quickly grew tired of… Read More
With kids returning to classrooms within weeks, many Retail brands spent the last month emphasizing back-to-school messaging and sales. Chief among those was Amazon, which accounted for over 68% of all back-to-school TV ad impressions this July thanks to an aggressive push around its savings-focused campaign starring actress Kathryn Hahn. According to iSpot data, Amazon’s… Read More
The last few years have been a truly transformative time for TV, and further widespread changes have continued in 2022. Our latest report showcases TV’s biggest takeaways, top brands, and program highlights from the first half of the year, along with second-half trends advertisers should watch out for. It also provides deeper dives into the… Read More
Victoria’s Secret has often been in the news over the past few years but not always for the best reasons. Now, the women’s apparel and accessories juggernaut is out with the first ad in its long-promised rebranding. VS never really apologized for its past, although the new ad recognizes the need for changes they claim… Read More
The best media optimization in the world will not save an ad campaign if the creative misses the mark with viewers. In fact, studies show creative quality has the largest impact on campaign effectiveness, significantly beating out other components such as targeting, brand, and even reach.(1) Brands often run the risk of putting the wrong… Read More
Direct-to-consumer ad growth is not slowing down on TV, even as the U.S. spent the last year opening back up after Covid. Compared to the first half of 2019, nearly twice as many DTC brands appeared on TV in the first half of 2022. And compared to the same period last year, these brands have… Read More
On the heels of two pandemic-shortened seasons, the NBA was back to its normal 82 games and spots on the calendar for 2021-22. The result: Superstar performances, tons of parity and full arenas helped increase TV ad impressions by 12.1% during the regular season and 26.3% during the playoffs. And from season openers on Oct…. Read More
The Cannes Lions International Festival of Creativity begins on June 20, recognizing many of the past year’s top ads and campaigns from around the world. While we don’t yet know which ads will be up for the 2022 Cannes Lions awards, you can bank on every inclusion on the shortlist being an exceptional representation of… Read More
For the last year, iSpot and GroupM have been working in partnership on an extensive research initiative to bring insights about CTV ad delivery to market. We set out to determine what percentage of CTV ad impressions are delivered and not-delivered to the TV screen across publishers and platforms, on a campaign basis. Our analysis… Read More
If you’ve watched live sporting events on TV in the last year, you’ve almost certainly seen ads for online sportsbooks. With sports betting legalization growing in the U.S., both established and new brands see TV as a way to acquire customers and get ahead of the competition. So how have these marketers bet on TV… Read More