Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Audi R8 Super Bowl 2016 TV Commercial, 'Commander' Song by David Bowie

A former astronaut sits placidly in a quiet living room, refusing to eat his dinner. Though his home is filled with memorabilia from his early travels to the moon, he is unable to regain a passion for life -- until his son hands him the key to an Audi R8. He flashes back and forth between the present moment and his rocket launch into space as he starts up the vehicle and the late David Bowie's song "Starman" plays. The Commander drives the Audi under a full moon and starlit sky in this Super Bowl 50 commercial, reliving his previous adventures with his son and with a smile on his face.

Advertiser
Advertiser Profiles
Products
Tagline
“Choosing the Moon Brings Out the Best in Us.”
Mood
Emotional
Events & Venues
Super Bowl 50 Feb 7, 2016 at Levi's Stadium
Actors - Add
Nic D'Avirro ... The Commander, Gunner Wright , Mark Lawson ... Young Commander
Agency
Venables Bell & Partners (Agency), AKQA (Digital Agency)

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