Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Amazon Echo Super Bowl 2017 TV Commercial, 'My Girl' Song by The Temptations

When a little girl calls out a team on relying on the blitz too much while watching Super Bowl LI with her dad, he asks Alexa on Amazon Echo to play just what the moment calls for: "My Girl" by the Temptations.

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Emotional
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Super Bowl LI Feb 5, 2017 at NRG Stadium
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