Sports Betting TV Ad Transparency Report

The arrival of football season means sports betting ads will be popping up everywhere once again. But did those spots ever really go away? iSpot’s new industry spotlight report explores how the top sports betting brands are maturing as TV advertisers, with significantly more ad impressions being delivered during non-sports programming. 

The strategy – finding likely consumers during non-premium programming – is one that other advertisers could follow as well. There is significant reach during major sporting events, of course. But there’s also ROI to be found advertising during the other programs those audiences are also tuning into.

Learn all about that and more in iSpot’s new Sports Betting TV Ad Transparency report. Inside, you’ll find details on the top sportsbook brands on TV, top networks and programs, plus which ads consumers liked most.

Highlights include:

• Stacking Chips: Sports betting ad impressions climbed by 25% year-over-year in the Jan. 1-Aug. 15 time period.
• Not Just Sports Fans: 41.3% of sportsbook TV ad impressions were delivered during non-sports programming from Jan. 1-Aug. 15, 2023, versus just 25.9% for that same stretch in 2022.
• Bet On Dogs: Two of the three most likable ads (per iSpot Creative Assessment) featured dogs, as Underdog Fantasy used its name as an easy way to highlight various pups.