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DraftKings Sportsbook Super Bowl 2026 TV Spot, 'Live Ad' Featuring Michael Che, Colin Jost
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Declaring, "Nobody gets the thrill of being live more than us," Colin Jost and Michael Che are seemingly broadcasting live from Super Bowl LX on behalf of DraftKings Sportsbook. As Che demonstrates the DraftKings mobile app, Jost twists in his seat to "high-five" the people sitting behind them, though none respond or even seem to notice him. Jost urges viewers to "bet on all the twists and turns, 'cause when you're live, anything can happen." The illusion is quickly broken by the intrusion of a janitor, however, revealing that Che and Jost aren't actually at the game, but instead filming on buckets in a janitor's supply closet using a green screen. DraftKings Sportsbook users can bet on Super Bowl LX for their share of $5 million in prizes.
- Published
- February 08, 2026
- Advertiser
- DraftKings
- Products
- DraftKings App
- Tagline
- “The Crown is Yours”
- Songs
- None have been identified for this spot
- Mood
- Funny
- Events & Venues
- 2026 Super Bowl LX Feb 8, 2026 at Levi's Stadium
- Actors - Add
- Colin Jost ... Comedian, Michael Che ... TV Personality
- Agency
- DraftKings In-House ... Media Agency
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