Media Measurement
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National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About Bud Light TV Commercial, 'The Hero's Return'
With a parody depicting a colonial New England Patriots fan's return from the concession stand at the Gillette Stadium, Bud Light illustrates how far a good friend will go to retrieve a beer for his buds. Hero Matthew recounts how the concession lines were nearly insurmountable, his phone died and how he even got another man’s cheese on his jersey. But, at least his buddy caught Patriots merch from the T-shirt cannon and he managed to bring back nachos. It was worth it!
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Tagline
“Here's to the Friends You Can Always Count On”
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Funny
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Agency
Wieden+Kennedy (Creative Agency)
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