Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Target TV Commercial, '2018 Grammys: The Middle' Feat. Zedd, Maren Morris, Grey

Country music star Maren Morris presses a bullseye-shaped button and steps into an elevator, ascending past a neon-lit cityscape and making her way to a bright, sprawling stage. Morris, along with fellow musicians Zedd and Grey, collaborates with Target for a special performance of their hit single "The Middle." Dozens of dancers show off their moves at prop rooftops or in the foreground next to Morris herself. Fireworks light up the scene as Morris and Zedd jump up and down at the center of a mob of red and white-dressed performers, forming the symbol of Target's logo.

Advertiser
Advertiser Profiles
Mood
Active
Actors - Add
Anton Zaslavski (Zedd) ... Musician, Grey ... Musician, Maren Morris ... Musician
Agency
Mother New York (Agency)
Network
CBS

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