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Ally Bank TV Commercial, 'Ally Big Save: Finishing Her PhD'

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Nkem's mother brought her family to the United States from Nigeria to have better opportunities. Nkem wants to continue her mother's purpose by saving up for the last year of her PhD program. That's her big save. What's yours? During Super Bowl LII on Feb. 4, 2018, Ally invites you to find out how it can help you do something bigger with your money at

Ally Bank
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Facebook, Twitter, YouTube
Ally Big Save (expires: 02/06/2018)
“Do It Right”
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2018 Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
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Anomaly ... Creative Agency, R/GA ... Digital Agency, MediaCom ... Media Agency
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