Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Choice Hotels TV Commercial, 'Summertime Badda Book, Badda Boom'

The Choice Hotels marketing team is brainstorming how to let guests know that they can get a free $50 gift card by booking directly through its website and staying two times during the summer. An employee wearing a suit suggests the slogan, "Summertime. Badda book, badda boom." When he's offered a Hawaiian shirt to match his coworkers tropical attire, he simply stares at it in silence -- good thing the guy who bought it kept the receipt.

Advertiser
Advertiser Profiles
Promotions
Earn a $50 gift card by booking through ChoiceHotels.com and staying twice (expires: 07/03/2017)
Songs - Add
Phone
800-4CHOICE
Mood
Active
Actors - Add
Lowell Byers ... Man in suit, Jake Regal ... Guy holding floral shirt
Agency
MPG (Agency), McKinney (Creative Agency), Havas Media (Media Agency)

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