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Choice Hotels TV Commercial, 'Summertime Badda Book, Badda Boom'

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The Choice Hotels marketing team is brainstorming how to let guests know that they can get a free $50 gift card by booking directly through its website and staying two times during the summer. An employee wearing a suit suggests the slogan, "Summertime. Badda book, badda boom." When he's offered a Hawaiian shirt to match his coworkers tropical attire, he simply stares at it in silence -- good thing the guy who bought it kept the receipt.

Advertiser
Choice Hotels
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Promotions
Earn a $50 gift card by booking through ChoiceHotels.com and staying twice (expires: 07/03/2017)
Songs - Add
None have been identified for this spot
Phone
800-4CHOICE
Ad URL
http://www.choicehotels.com
Mood
Active
Actors - Add
Lowell Byers ... Man in suit, Jake Regal ... Guy holding floral shirt
Agency
MPG ... Agency, McKinney ... Creative Agency, Havas Media ... Media Agency
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