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Tecate TV Commercial, 'Ice Bath' Featuring Sylvester Stallone, Canelo Álvarez

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Sylvester Stallone finds Mexican boxer Canelo Álvarez in the locker room and challenges him to be bold. First, it's the battle of the belt buckles and Canelo knocks out Stallone with his World Champion prize. Then, Canelo cranks up the boldness of his ice bath with cans of Tecate to ease the frost bite and keep him company.

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Tecate Light, Tecate Original
“Born Bold”
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Canelo Álvarez ... Athlete, Sylvester Stallone ... Actor/Actress, Evan Gomez ... Canelos buddy who catches a Tecate
kbs+p ... Agency, Nomades ... Creative Agency, Red Urban ... Digital Agency, Canvas Worldwide ... Media Agency
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