Media Measurement
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Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About American Express TV Commercial, 'First Concert'
These parents escort their daughter to her first ever concert, where they end up towards the front of the mostly pre-teen crowd. As the couple watches their daughter dance like no one's watching, they can't help but dance too. American Express doesn't want you to do concerts without it and says Early Ticket Access is just another way it has your back.
Advertiser
Tagline
“Don't Live Life Without It”
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None have been identified for this spot
Agency
MindShare (Agency), mcgarrybowen (Creative Agency), Universal McCann (Media Agency)
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