Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Discover Card TV Commercial, 'Talking Tough: No Annual Fee'

A man calls Discover Card to firmly say he wants an annual card but refuses to pay an annual fee. When he learns from the man on the the other end (who happens to look just like him) that Discover Card has no annual fee, he is relieved and admits he rehearsed the verbal exchange in his head many times before calling.

Advertiser
Advertiser Profiles
Songs - Add
Phone
1-800-DISCOVER
Mood
Funny
Actors - Add
Banks Boutte ... Employee, Douglas Goodhart ... Caller
Agency
The Martin Agency (Agency)

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