Media Measurement
Data is based on life of ad, unless indicated otherwise

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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
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Engagement Rating
Industry Share of Voice - past 2 weeks
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Impressions
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About NFL TV Commercial, 'The Will to Survive' Featuring Dak Prescott, Von Miller

The NFL presents an epic allegory for the battle for football supremacy. Players including Dak Prescott, Von Miller and DeAndre Hopkins face the bitter cold as they travel across snowy mountains toward the site of Super Bowl LII: the U.S. Bank Stadium in Minneapolis. The players dodge avalanches and brave frozen lakes in hopes of being one of the last two teams standing to face off in the game to end all games ... for this season, at least.

Advertiser
Advertiser Profiles
Songs - Add
Music
The song was created for this commercial
Mood
Active
Scene Location
U.S. Bank Stadium, Minneapolis, MN
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Production
Max Richter ... Musician

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