Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Old Spice Hydro Wash TV Commercial, 'Cinema' Featuring Von Miller

Denver Broncos linebacker Von Miller wanders through an extraterrestrial landscape after breaking out from a rock and reaches out toward a giant bottle of Old Spice Hydro Wash. "Why do I feel so dry?" Miller asks himself as he touches the monolith and becomes flooded with electricity. As he begins embracing his newfound energy and strength, the whole scene is revealed to be from a film Miller made. He pauses the picture and awaits the judgment of his fellow Broncos, who are watching it in the locker room. Upon confirming that this is indeed Miller's work, his teammates loudly cheer him on.

Advertiser
Advertiser Profiles
Tagline
“Start Fresh. Stay Unforsweatable.”
Songs - Add
Music
The song was created for this commercial
Mood
Funny
Actors - Add
Von Miller ... Athlete, Denver Broncos
Agency
Wieden+Kennedy Portland (Creative Agency), Biscuit Filmworks (Production Company)

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