Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

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Creatives
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TV Impressions
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About PlayStation Store TV Commercial, 'Descent'

As he finishes counting his coins and begins his descent into the bowels of his establishment, the PlayStation Store merchant tells gamers that he knows why they've come: "It's in your blood." His elevator cart passes through a starship docking bay under siege by enemy craft and a demigod traversing the wilderness with his son. At last, he arrives at his destination, an arsenal containing futuristic weapons and a glowing axe. "Let's get to it," he says, prompting people to purchase "Star Wars: Battlefront II" and "God of War" from the digital marketplace.

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