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As he finishes counting his coins and begins his descent into the bowels of his establishment, the PlayStation Store merchant tells gamers that he knows why they've come: "It's in your blood." His elevator cart passes through a starship docking bay under siege by enemy craft and a demigod traversing the wilderness with his son. At last, he arrives at his destination, an arsenal containing futuristic weapons and a glowing axe. "Let's get to it," he says, prompting people to purchase "Star Wars: Battlefront II" and "God of War" from the digital marketplace.

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