Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T Taylor Swift NOW TV Commercial, 'The Making of a Song'

"The Making of a Song" is coming to Taylor Swift NOW on DIRECTV NOW. Taylor and her engineers work together in the recording studio, creating and fine-tuning tracks like "Look What You Made Me Do" and "...Ready for It?" from her upcoming album "Reputation." Fans can get an inside look at how Taylor crafts her tunes and the atmosphere in the music studio.


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