Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About AT&T DirecTV Now TV Commercial, 'AT&T Presents Taylor Swift NOW'

Taylor Swift says she loves to surprise her fans and this might be her biggest surprise yet. She introduces her own channel exclusively on AT&T and DirecTV, Taylor Swift NOW, as a way to thank her fans for their support. The series provides Taylor's followers with never-before seen videos and an inside look at her life that spans her entire career.

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