Gradifi TV Spot, 'Gradifi Is Gratitude'

Tallying up costs for tuition, room and board, and student fees into the thousands, Gradifi considers why a student would take out loans to cover the cost of a college education. It's for the employer, Gradifi says. The company urges those employers to give something back to its indebted employees by partnering with Gradifi to offer a job benefit that helps them repay student loans.