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Attention & Performance Analytics
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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
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TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Lancôme La Vie Est Belle L'Éclat TV Commercial, 'The New Film: Free Gift'

Wearing an elegant white evening gown, actress Julia Roberts excuses herself from the table at a dinner party. When she reaches the far wall, her touch magically turns the barrier into diamonds that fall to the floor, revealing a new room full of mingling guests. Once more, she strides through the room to touch another wall that crashes down, exposing a breathtaking view of the Eiffel Tower amid the Parisian skyline. Lancôme introduces its fragrance La Vie Est Belle L'Éclat , which translates to "Life is beautiful." While supplies last, Macy's customers can get a customized seven-piece gift with any $35 Lancôme purchase.


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