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Attention & Performance Analytics
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Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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Creatives
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TV Impressions
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Local
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Attention & Performance Analytics
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Industry Avg.
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Engagement Rating
Industry Share of Voice - past 2 weeks
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Impressions
Engagement

About 2018 Dodge Auto Show Event TV Commercial, 'Smash the Lock' Featuring Vin Diesel [T2]

As the Dodge Brothers race each other on a snowy mountainside, Vin Diesel declares that we all have something inside of us that makes us crave adventure. And while you can keep it chained down, he believes you should smash the lock and set it free because it's part of the Brotherhood of Muscle. Dodge prides itself on offering a family of all-wheel drive muscle cars.

Advertiser
Advertiser Profiles
Promotions
Dodge Auto Show Event (expires: 02/28/2018)
Tagline
“Domestic. Not Domesticated.”
Songs - Add
Mood
Active
Actors - Add
Vin Diesel ... Actor/Actress, Joe Coffey ... Horace Dodge, Tyler Bryan ... John Dodge
Agency
GSD&M (Agency), SapientNitro (Digital Agency), McCann Worldgroup (Media Agency)

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