In the early years of life, children are encouraged to challenge themselves and overcome obstacles and fears to succeed. It begins with simple tasks like crawling and taking the first dip in the pool, then gradually evolves into more daunting things like bike riding and rugby playing. Somewhere along the way, the word "can't" slips into everyday vocabulary and begins to dictate what we allow ourselves to do. Parents tell their boys they can't get dolls, people make fun of someone's ability to play guitar and some even mock the validity of a woman's career. One woman doubts her ability to walk with a prosthetic during physical therapy, but with the help of a virtual reality device, she is able to overcome that doubt and achieve her goal. Samsung believes that it is human nature to do what can't be done and encourages people to do the things they've been told they cannot do.

Advertiser
Advertiser Profiles
Tagline
“Do What You Can't”
Mood
Emotional
Actors - Add
None have been identified for this spot
Production
Charlie Cocuzza ... Producer, Erin Henneghan ... Production, Kelsey Mezzenga ... Production, Mark Zibert ... Director, Robert Mooring ... Producer, Ross Giardina ... Director of Photography
Agency
Leo Burnett Chicago (Agency), Imperial Woodpecker (Production Company)

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