Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About H&R Block TV Commercial, 'Smokescreen' Featuring Jon Hamm

On the set of a fantasy movie, Jon Hamm dressed in a wizard's robe and hat walks down a snowy path. The director suddenly calls for a cut to ask Jon if he ate half of his bagel. Rather than answering the director's question, Jon changes the topic and informs everyone that they can pay half of what they paid on their taxes the previous year by switching to H&R Block. When Jon realizes that the director isn't falling for his tricks, he attempts to make himself disappear. Unfortunately, he fails to remember that he's a fake wizard.

Advertiser
Advertiser Profiles
Promotions
Switch to H&R Block and pay half of what you pay the competition (expires: 03/25/2018)
Songs - Add
Mood
Funny
Actors - Add
Jon Hamm ... Wizard
Production
Simon McQuoid ... Director
Agency
Fallon (Creative Agency)

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