Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Sparkle Paper Towels TV Commercial, 'Gourmet Chicken Nuggets'

The Sparkle Fairy magically appears and tells a woman that paying more than necessary for paper towels is like paying for gourmet chicken nuggets. After thinking about how absurd it would be to be served gourmet nuggets with a "tomato compote," the woman agrees and picks up a package of Sparkle paper towels instead of the big name brand.

Advertiser
Advertiser Profiles
Tagline
“Make the Bright Choice”
Songs - Add
Mood
Active
Actors - Add
Arielle Siegel ... The Sparkle Fairy, Ben Phen ... Snooty waiter serving food
Agency
The Martin Agency (Creative Agency)

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