When a woman has trouble deciding whether to buy Sparkle paper towels or a competitor brand, the Sparkle fairy shows up to talk her through it. The fairy says paying more for paper towels is like buying a fancy paperclip. The woman imagines being presented a jewelry box with a diamond-encrusted silver paperclip, which is definitely not something she's into. The fairy suggests Sparkle, so she can spend less on everyday messes.

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Tagline
“Make The Bright Choice”
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Funny
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The Martin Agency (Creative Agency)

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