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Sparkle Towels TV Commercial, 'Fancy Paper Clip'

When a woman has trouble deciding whether to buy Sparkle paper towels or a competitor brand, the Sparkle fairy shows up to talk her through it. The fairy says paying more for paper towels is like buying a fancy paperclip. The woman imagines being presented a jewelry box with a diamond-encrusted silver paperclip, which is definitely not something she's into. The fairy suggests Sparkle, so she can spend less on everyday messes.

Advertiser
Sparkle Towels
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Sparkle Towels, Bounty Paper Towels
Tagline
“Make The Bright Choice”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
None have been identified for this spot.
Characters
Fairies
Agency
The Martin Agency ... Creative Agency, Zenith Media ... Media Agency
Screenshots
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Media Measurement

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Attention & Performance Analytics

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