Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Sparkle Towels TV Commercial, 'Fancy Paper Clip'

When a woman has trouble deciding whether to buy Sparkle paper towels or a competitor brand, the Sparkle fairy shows up to talk her through it. The fairy says paying more for paper towels is like buying a fancy paperclip. The woman imagines being presented a jewelry box with a diamond-encrusted silver paperclip, which is definitely not something she's into. The fairy suggests Sparkle, so she can spend less on everyday messes.

Advertiser
Advertiser Profiles
Tagline
“Make The Bright Choice”
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot
Characters
Agency
The Martin Agency (Creative Agency)

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