Citi believes in spending more time in the moment. That's why the brand says it designed an app which customers spend less time on. One father makes a quick payment using the Citi Mobile App and uses his extra time to stomp around the house like a monster to Etta James' "Something's Got a Hold on Me." When he rounds a corner, his kids are shown to be sitting on his feet, laughing themselves silly at their father's antics.

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“Welcome What's Next”
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Jophielle Love ... Daughter

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